Whether large- or small-scale, food product recalls tend to leave their mark on the industry and often alter practices for the better. In order to react quickly and responsibly to a voluntary or involuntary recall, all companies must be adequately prepared.
Effective, responsible communication is key to maintaining trust in the food system and a challenge for communicating prior to, during and after a recall.
Monitoring and maintaining the integrity of the food supply is a tough job; government agencies and food safety systems do it admirably under some very challenging circumstances.
Product tracing is the ability to trace potentially contaminated product, the consumption of which may cause an adverse health impact, through the supply chain.