Food Safety Magazine

Product | July 31, 2018

AgroFresh Launches FreshCloud Platform

By Staff

AgroFresh Launches FreshCloud Platform

AgroFresh Solutions, Inc., a provider of produce freshness solutions, today announced the official launch of its FreshCloud platform, a data-backed, insights-driven solution for monitoring produce quality through the supply chain. With a decades-long history of innovation and scientific know-how in fruit and vegetable freshness, AgroFresh’s insights and expertise now add new technology to predict produce freshness, quality and optimal consumption timing.

As part of this initiative, AgroFresh recently acquired Verigo, a disruptive Internet of Things company offering end-to-end visibility and management of cold-chain logistics adding proprietary technologies to its industry-leading portfolio. The acquisition is the first step in tangibly delivering on AgroFresh’s commitment to improve fruit quality that will increase consumable produce and reduce food waste. FreshCloud is fueled by real-time predictive data insights that improve efficiency in the delivery of produce to consumers around the world.

“As the world becomes increasingly data-driven, our commitment to high-quality fresh produce requires not only the best chemistry and expertise, but also the best information technology to ensure freshness across the supply chain and increased logistical efficiency to minimize waste,” says AgroFresh CEO Jordi Ferre. “FreshCloud is a stride forward and helps us deliver on our unyielding mission to prevent global food waste and conserving our planet’s resources.”

AgroFresh’s acquisition of Verigo strengthens the company’s role as a provider of intelligent and innovative solutions for customers across the fresh produce value chain. Verigo’s technology now forms the foundation of FreshCloud Transit Insights. The acquisition contributed to a revamp of AgroFresh’s AdvanStore offering, now called FreshCloud Storage Insights. Previously, AgroFresh’s SmartFresh™ customers had limited access to storage room data and now have a more sophisticated delivery and mobile interface for real-time availability of data.

FreshCloud Predictive Screening, another breakthrough innovation that will be part of the FreshCloud platform, predicts the risk of disorder development during storage by analyzing gene expression at commercial harvest, resulting in more informed storage management decisions.

“FreshCloud supports higher quality produce from farm to consumer by removing much of the guesswork throughout the value chain, resulting in real-time insights, improved quality metrics and reduced food waste,” said Tilo Gomez, director of new business development at AgroFresh.

AgroFresh will provide an opportunity to learn more about FreshCloud and its solutions during a “Fresh-inar” next month. Customers should stay tuned for an email invitation from their sales representatives.

AgroFresh | 866 206 1001

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