Food Safety Magazine

News | July 29, 2014

FSA's Country of Origin of Food Study Finds No Misleading Claims

By Heidi Parsons

FSA's Country of Origin of Food Study Finds No Misleading Claims

The United Kingdom's Food Standards Agency (FSA) today published the results of a study to look at the origin of foods claiming to be from the UK and Ireland. Titled Assessing Country of Origin Labelling, the study did not identify any cases of food on sale with misleading country of origin claims.

The study, which used a screening technique known as stable isotope ratio analysis (SIRA), followed up with investigating traceability documentation. It examined 96 food samples (beef, pork, lamb, apple juice, tomatoes and honey) claimed to be from the UK, or from the Republic of Ireland. Samples were taken from mid-December 2013 to early January 2014.

"It’s vital that consumers are provided with a true picture as to where the food they buy comes from," said Andrew Rhodes, the FSA's chief operating officer. He said the aim to the study was to check whether people were receiving accurate information on the origin of their food, and suggested that consumers and businesses should find the results reassuring.

"We also wanted to gain experience of using the relatively new SIRA technology as a tool to show the country of origin of foodstuffs," Rhodes added. "We found SIRA effective in raising questions about where a food comes from but we relied on traceability information to further investigate origin. Defra and the FSA are continuing to work with the research community and industry to improve our ability to test the origin of foods and we look to build on this useful piece of work in the months ahead."

The samples were mostly taken from retail or wholesale outlets, although four samples of raw beef burgers were obtained from caterers, FSA officials said. They explained that although the samples were not fully representative of the market, within the limitations of a small study, the samples "provided a reasonable spread across retailers and across the four countries of the UK." Samples were taken from both top-end food ranges and economy ranges.

An FSA news release said that of the 96 samples screened using SIRA, 78 were shown immediately to be consistent with the origin claimed and 18 were identified for follow-up investigation. Traceability and other evidence were requested for 17 of these samples. In all 17 cases, the evidence supplied supported the country of origin claim.

SIRA has been shown to have real potential a screening test that can help target investigation, the release stated, adding that it is already a realistic possibility for enforcement authorities to use SIRA screening for some foods.