Testing crisis management plans by running regular simulations can sharpen responses and expose gaps in a food safety management system.
Effective, responsible communication is key to maintaining trust in the food system and a challenge for communicating prior to, during and after a recall.
To build consumer trust, the food system must communicate ethically to build the trust that protects its freedom to operate.
Social media impacts both food safety and risk communication in today’s global food system.
Companies and organizations in the food industry are taking steps to use social media to help respond to issues and prepare for crisis management.
Outbreaks of foodborne illness illustrate how easily contaminated foods can have a broad health impact before public health authorities can identify and quarantine the source.
Monitoring and maintaining the integrity of the food supply is a tough job; government agencies and food safety systems do it admirably under some very challenging circumstances.
Food safety is a pressing issue for governments, food processors, retailers and consumers worldwide, not only in the meat and seafood industries, but also in the dairy industry.
If the claimant is indeed sick due to food poisoning, then action needs to begin immediately to deduce the cause of the illness.
Crises arising from consumer complaints are believed to outnumber all other factors by an order of magnitude.
Given the importance of risk assessment to public health decisions, food safety agencies have established mechanisms to engage the entire food industry on such issues.
This article explores the details of the 2004 Salmonella Enteritidis outbreak, the methods used to link cases of illness and subsequent actions by industry to prevent future outbreaks.